About 5 years ago everyone was talking about viral marketing online. With tools like facebook and you tube, viral marketing materials spread like wildfire as many large corporations seized this opportunity.
But what about the small-medium enterprises? Little, if not next to no moderate sized company has yet to achieve success with viral marketing online; why is that?
We think that there are 3 key reasons (none of which were budget related) which attributes to this phenomena; the lack of relationship maintenance, the lack of 'sticky' concepts, and the lack of knowledge of social dynamics.
1. You have to understand people, before you can start a campaign
Thorough understanding of social dynamics is of utmost importance. Feel your consumers, try to understand what they want and what they want to know. This way you can ensure your viral marketing concepts are interesting to the end user.
2. If you understand your consumer you become your consumer
If you can understand and feel your customer, then you will undoubtedly be able to create a mix of viral tactics for them. Ask yourself what you desire and how you would find information about these emotional cravings then use these information channels and create tactics to appeal them.
3. Virally marketed consumers are child-like customers
Understand that these consumers, unlike you atypical consumer, are like little children, it is much better to establish a relationship with them when their minds are still inquisitive and fresh.
What you have to realize is that though constant communication, email, networking or traditional means, your consumers to talk about your organization more and more often, enhancing the viral growth effect.
The viral marketing landscape changes often, sometimes it is not enough to just understand fundamental concepts or overall strategy. Remember in viral marketing a small budget can go a long-long way, because like all forms of marketing it’s more of an art than an exact science.
Async Minds is a boutique internet marketing & development firm and an expert on online viral marketing for small to medium sized corporations.