Problem – A new medical office in New Jersey needed to gain market share quickly
The competitive landscape was changing; while medical marketing specialist understood the importance of B2B interaction between doctors, they were inexperienced with consumer dynamics.
Async Minds was hired to:
Develop an online web presence (Web design & development)
Identify how increase patient growth (Online marketing)
quantify the economics of such an approach (Tracking and analytics)
design a pragmatic implementation plan (Project management)
Approach – Comprehensive web penetration plan focused on search and social marketing
Async Mind’s analysis revealed that though a comprehensive online marketing plan and an extension of products and services offered (online and offline) the medical center can achieve strong customer growth in the New Jersey area.
Async Minds also focused on customer retention though email, direct mail and social marketing campaigns.
Results – Customer visits up 56% and revenue by 44%
Async Mind’s recommendation, the medical center instituted aggressive online marketing and customer retention campaigns. Financial improvement have been impressive with overall customer retention increasing by 56% and revenue increasing by 44%.
Download this case study here.