The mid week update informs you about marketing and tech happenings which are just too urgent to be published in the weekender.
This week we find out that orange is the color of choice for 2009 - 2010 and, more importantly, Google now captures 64% or more of all online search esquires.
Google now has 64% share of all online search traffic - how should your business react?
We all know that Google has been the fastest growing search engine over the past decade, from the moment they powered up their LEGO web server, history was made. But it was not until recently that Yahoo was still a tad more relevant than Google. This week figures were released which clearly showed that Google is currently the undisputed king of search engines.
Why should this matter to your business?
If your business has a paid search campaign on all 3 search engines then the most obvious thing might be to scale a little back on yahoo and msn and focus your budget into your Google campaign, but this is a mistake.
1. Focus optimization through the use of geographic and demographic targeting.
With an increase in search there is an increase in key word competition.
Keywords are becoming harder and harder to obtain these days, this is especially with the high influx of new advertisers. So focus on where your clients are and you will get more hits for your dollars.
2. Use other search engines to better communicate with your target markets.
While Google may be the biggest search engine, yahoo is still the worlds largest directory. It is reasonable to assume that the different search engines target a slightly different demographic due to usage patterns, learn to take advantage of this.
3. Optimize optimize
More users on Google mean more advertisers and hence, more competition. You need to familiarize yourself with the online search landscape to fully maximize your businesses online potential.
The jump in Google usage can be seen with both positive and negative effects; how this will affect Google's stock? Visit our downtown office and take a relaxing stroll to wall street for the opening bell.
Async minds is an interactive marketing agency which specializes in online development, growth strategies and online marketing.
We like the color orange and so should you.