Design dictates form, function and appeal, it is much more than just nice looking pictures or fancy graphics; think usability or interface design for engaging customer experiences.
This is a great informational video on how improved design increased distribution of newspapers in Eastern Europe; it clearly shows how design integrated into business processes has multiple benefits.
The internet has provided businesses with the opportunity to improve your business processes, revenue stream and even profitability through effective design. So the next-time you make that decision ask yourself: was that process/task/sale designed well?
Empower designers, empower your business.